Can BMW Hang On To "Best Sedan In The World" Claim?
The BMW 3 Series is often called the best sedan in the world. The Bavarian automaker today unveiled the sixth design of the 3 Series since 1973. The question is whether the company has done it again. Will it keep the crown?
The 3 Series is not only hailed globally, but it is by far the most important vehicle to BMW's current financial performance and future growth plans. It is built in four plants, including the Munich plant that is in the same neighborhood as the company's headquarters.
How does the all-new 3 Series compare with the old one? BMW has stretched the car's new shape around an engineering platform that's larger in every dimension. Its front track is wider by 1.46 inches, the rear by 1.85 inches and length has increased by a full 3.66 inches. Despite being bigger, the new 3 Series is also 88 pounds lighter than its predecessor. Those extra inches outside translate to a smidge more rear seat room inside. What BMW defines as "legroom inside the doors" increases by 0.71 inches and knee-room is up by 0.6 inches, while headroom grows a scant 0.31 inches. As mentioned, trunk space has grown with the 2012 model to swallow three golf bags at once.
The new 3 Series is also marked by the arrival of BMW's new turbocharged 2.0-liter four-cylinder engine that first debuted in the new Z4 roadster. This move to four-cylinder engines may take some Bimmer enthusiasts by surprise. But, in fact, BMW is going back to the future. BMW's four-cylinder engines were key to the company's rise in the 1960s and 70s as the premier maker of sports sedans. And while a four-cylinder engine is a novelty in a premium performance car in the U.S., BMW has, in fact, never stopped offering them in the 3 Series in Europe where gas prices are higher and fuel economy more of a priority. BMW is so identified with the four-cylinder engine in Europe that its headquarters in Munich is literally designed to look like four cylinders.
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29-01-2009, 12:30 PM
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